In this post you will learn to analyzing web visits. For many of us, traffic and website analytics is a very foreign idea. But understanding traffic and reading website analytics reports doesn't have to be a complicated endeavor. In analyzing web visits the following are included.
1. Page Views:
Each time someone lands on your site it generates a page view. Keep in mind that this tallies regardless of who visits or how many times they've been to the site. It sounds like a bad measurement of traffic and to some degree it is. We all love returning visitors but most of us really care about those valuable first time folks.
2. Visits:
This measure shares how many users have spent time on website,regardless of the number of pages each user views.
3. Unique Visitors:
This is an important stat and as the name implies, this metric counts only the unique users who visit the site. If a particular visitor comes to the site every day,it still only counts as one visit.
4. Pages/visit:
This metric shows you how many pages a visitor perused during each session,the higher this number,the better.
5. Average visit duration:
How much time do users spend on the site during each visit? While you want someone to spend a long time on a site, the average time spent is generally 3-5 min and sometimes less. Obviously longer is better, but the only site in the world that gets massive visit duration is currently Facebook,with an average of twenty minutes per visit.
6. Bounce rate:
This number indicated people who "bounce" off of the page. So, someone visits and then decides they are either in the wrong place or you've sent them into "surf shock" and they leave. Generally the lower the number the better,but the average bounce rate is around 50-50%.
7. % new visits:
This measure is the percentage of traffic from first-time users who have never been to the site before. If your're eager to get repeat people to your site you will want this number lower than your repeating visitor number.
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